Stop trying to sell sheds

Part 1: Stop Trying to Sell Sheds

Get the other nine

Parts 2 to 10 come one a day by email, starting tomorrow. Each one runs three to six minutes.

Shed Titans is a Technical CFO practice for shed builders. We put this training out because we like shed people who sell well.

The ten parts

1. Part 1 of 10 · 3:46 Stop Trying to Sell Sheds The most powerful sales tip Richard knows, and why it starts with caring about the customer, not the shed.
2. Part 2 of 10 · 4:01 The Crutch That Beat Sales Skill Richard thought caring about people was a crutch that covered for weak sales skills. It turned out to be the foundation.
3. Part 3 of 10 · 3:51 Fire the Guy in Your Head Another rep living in your head shows up in every conversation. Here's what happened when Richard stopped listening to him.
4. Part 4 of 10 · 5:38 Push Without the Pressure A three-hour sale at closing time, a buyer stuck for two years, and why she thanked him for not being pushy.
5. Part 5 of 10 · 5:46 Speak Your Customer's Language The customer from the Bronx, dancing to the music that's played, and the three books Richard says every salesperson should read once a year.
6. Part 6 of 10 · 3:48 Win the First Seven Seconds Leads hang up the moment they hear a salesperson. How to show you care on the first call, with word tracks that fit you.
7. Part 7 of 10 · 3:34 Beat the Mid-Month Panic It's the 15th and you haven't sold anything. Why chasing the number makes it worse, and what to do instead.
8. Part 8 of 10 · 4:05 Your Leads Aren't the Problem Bad leads or a bad approach? Plus a tough call: is "I need to talk to my wife" an objection or respect?
9. Part 9 of 10 · 5:19 The One Question That Changes the Sale The question Richard calls his most powerful, and what it does to the rest of the conversation.
10. Part 10 of 10 · 5:09 Stop Losing Sales Halfway to the Office Why deals die on the walk to the office, and what Richard does before the customer leaves the lot.